![]() If it’s a logo, always ask if it’s easily understood. When working with a designer, keep in mind the purpose of what you’re having created. Depending on its complexity (disregarding designs created for black & white or greyscale) most graphics rely heavily on their color pallets to help with not only conveying emotion but also to aid in the design’s clarity with the contrast of complementary colors, which can get lost when converted to grayscale.Design should always be beautiful, but should also be purposeful. Reliance on Colorĭisclaimer: This factor is a less reliable judge than the first two.ĭue to their relative simplicity in design, logos translate well into black & white or greyscale versions (at least they should). As a result, these designs tend to lose clarity when reduced in scale or can appear empty when enlarged. Graphics, on the other hand, are meant for a few applications and designed accordingly. From business cards to websites to vehicle wraps, your brand’s logo should be present, and as a result, designers take into account how well your logo will scale while retaining its clarity.Īt b.iD, we firmly believe your logo should look equally as great as it does on an 8.5″ x 11″, scaled down to 0.5″ or enlarged to 5 feet. the capacity to be changed in size or scale.Ī visual’s clarity is truly tested when it comes to changes in size.Here are some of the main factors that differentiate a logo from other graphics: Clarity It can be incorporated into more elaborate designs effortlessly yet strong enough to stand on its own. It is used on every marketing/promotional piece both alone or in conjunction with other elements. Wait, isn’t a logo a graphic?Ī graphic is fundamentally a visual art, therefore, yes logo fall into the category of graphic but not all graphics are logos. As designers, we know that the details help make the designs unique and stand out, but when it comes to logo design, there are lines that when crossed make your should-be-logo to a mere graphic. Our clients come to us for our creative, technical abilities as well as our professional guidance. Some are seasoned entrepreneurs/marketers where as others are taking their first stab at business/marketing. We take great pride in custom designing your signs and printing to fit the color scheme and style of your business so everything we do for you will remain consistent with the rest of your marketing.One of the best things about our job is the privilege of working with a variety of people is a range of industries. We manage your jobs to match from every angle, so your “Brand” never changes until you want it to. With our experience in all kinds of printing as well as software applications we will get the job done right for whatever need you have. You will never have to deal with that annoying phrase: “We’ll need to reproduce your logo and it will cost…” and you won’t get your printing or signs with the wrong colors because we do it all here. That’s why we’re so successful in our work and so many people come back to us time and time again. That is very important – how many times have you had to go back to your designer to get a different type of file or version of your logo for the many different types of products and services you had a need for? There are so many variables that must be considered when creating artwork. We know how to design your logo or artwork accurately for any application. JPG, GIF, TIFF, PSD, BMP, AI (you name it). However, the final artwork can be transformed (by us or any graphic designer) into any other format. We design everything in a Vector Format which can be reduced or enlarged to ANY size and still be crystal clear and precise because there are no pixels involved. The most important aspect of our designs is that you are getting the original Vector Format and not a low resolution (or limited) version of your logo. Our clients are always happy with the outcome because they get to see their logo being developed as they make changes. We have designed thousands of logos from scratch and reproduced thousands more over the years. Of course, from that point we will email your logo in all the major formats. If there are any changes from the final draft, we charge according to the change (it could be as little as $10 or as much as $100 but usually it’s an easy change and we charge nothing at all, depending on how difficult the change) As you can probably imagine, unless we set some type of guidelines, there would be no end. ![]() We will take the rough draft and your suggested changes and make the alterations. (Often times, our clients are happy with one of these and need no further design work.) From that conversation we design 3 different logo options for you to look at and pick certain aspects and features from. We take some basic information about you and your company to find out what you need in a logo and what styles you like.
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